This year at Bucks New Uni was an big and interesting event: The Enterprise Week. There were meetings with activities involving young people taking place throughout the week of 17-22 November.
The guests who were in Bucks are:
* Sue Elms - Executive Vice President, Global Media Practice Millward Brown
* Sue Unerman - Chief Strategy Officer Mediacom
* George Hutchinson - Chair and Managing Director Public Affairs, Burson-Marsteller UK * Rik Haslam - Group Creative Architect WWV Rapp * Matthew Chapman - International Service and Systems Innovation Director Billetts
Here is an comment about the Enterprise Week: "Susan Jones, Director of Enterprise at Buckinghamshire New University, commented: “This year’s Enterprise Week will be a great experience for everyone taking part. There will be a host of opportunities for both business people and would-be entrepreneurs, and we look forward to the involvement of individuals and local businesses across the region.”
So..in general it was interesting event. Many students came to meet with those people and discuss about inter alia: advertising.
At the advertising and marketing communication events in Enterprise Week on Industry Panel was discussed inter alia about role of marketing communication in 21st century . The advertising has really changed but it is still the same important like it was in the 20th century.In 21st century advertising is seen differently. Now customers care less about it because they have their favorite brands and they buy products which they know well and which are good for them. The new technology helped to develop the advertising in the 21st century.
Last lectures topic was "Personality and Self-concept".
At beginning, when we were coming to the class everyone had to sit in a place which was describing his/her personality, but this how we think we are. There were places for:
--> Shy people [here I sat :P]
--> Serious people
--> Outgoing people
--> Kind people
We had to do some personality testes. Here are mine results:
INFJ:
- INFJs are gentle, caring, complex and highly intuitive individuals. Artistic and creative, they live in a world of hidden meanings and possibilities. Only one percent of the population has an INFJ Personality Type, making it the most rare of all the types.
At class we compared our results to Simpson's Family. My result is that I'm like Lisa Simpson.
STRENGTHS:
Have very high expectation for themselves and others (both a strengths and weaknesses). Sensitive and concerned for others feelings
WEAKNESSES:
Extreme dislike of conflicts and criticism.
It 's really how I am :P
2. Questionnaire test:
In that test I got 40 points. The results show a bit about this how others can see me.
But not every sentence is true about me :P
- Others see you as sensible, cautious, careful and practical. They see you as clever and gifted, or talented, but modest. Not a person who makes friends too quickly or easily, but someone who's extremely loyal to friends you do make and who expect the same loyalty in return. Those who really get to know you realize it takes a lot to shake your trust in your friends, but equally that it takes you a long time to get over it if that trust is ever broken. -
ESFP - ESFPs live in the moment, experiencing life to the fullest. They enjoy people, as well as material comforts. Rarely allowing conventions to interfere with their lives, they find creative ways to meet human needs. ESFPs are excellent team players, focused on completing the task at hand with maximum fun and minimum discord. Active types, they find pleasure in new experiences. ESFPs learn more by doing than by studying or reading, and so they tend to rush into things, learning by interacting with their environment. They usually dislike theory and written explanations. Observant, practical, realistic, and specific, ESFPs make decisions according to their own personal standards. They use their Feeling judgment internally to identify and empathize with others. -
4. Personality Quiz:
All we had to do, was to draw a pig and then we could interpret the results.
My drawing: :))
It is nice, isn't it? xD :))
My pig is drawn toward the top of paper: it mean that I am positive and optimistic. [the optimistic part doesn't suit to me].
Facing left: it mean that I believe in tradition, I am friendly, and I remember dates (birthdays, etc.).
With few details: it means that I am emotional and naive, you care little for details and are a risk-taker.[naive?? it doesn't suit to me].
With 4 legs showing: it means that I am secure, stubborn, and stick to your ideals.
The size of the ears indicates how good a listener you are. The bigger the better.
The length of the tail indicates the quality of your sex life! (And again more is better!). hahaha xD:P
Now a bit about this what personality and self-concept is:
Personality is the supreme realization of the innate idiosyncrasy of a living being. It is an act of high courage flung in the face of life, the absolute affirmation of all that constitutes the individual, the most successful adaptation to the universal condition of existence coupled with the greatest possible freedom for self-determination.
- Carl Gustav Jung, 1934 -
Self-concept: the beliefs a person holds about his/her own attributes and how he/she evaluates those qualities. - Solomon, 1999 -
Horney (1945)
* Personality develops from the level of anxiety felt at being a dependent child - going towards others (affection/affiliation) COMPLAINT
- going against others (power/domination) AGGRESSIVE
- turning away from others (isolation/indifference) DETACHED
Self image, self esteem and idea self: * self image - the kind of person we think we are - usually comprises social roles, body image and personality traits (very descriptive)
* ideal self - is the kind of person we would like to be (e.g. a better mother) which may be slightly or totally different from our self image. The larger the gap the lower our self esteem
* self esteem - is the extent to which we like ourselves, whether we accept or approve or our self image
Self image of me:
Ideal self image of me:
Here in an video about this how people see them self image.
Some of people don't see how they really are. A lot girl think that they are fat, not attractive and they try to lose some weight. It is not good for them, like you can see on video.
- in packaging colours are associated with particular tastes or qualities, e.g.PINK, REDassociate with something sweet,GOLDwith something luxury, exclusive;
So tasty, sweet and luxury ! :P
-colour is also used to convey information about who a product is aimed at or how it is made; - packing has to show the customers all the attractions and all necessary information about the product; - bright colours show that the products is fresh and flavour;
- colours of products are linked also to quality;
So ... The basic function of each product is to satisfied the buyer. Generally it is utility of the product. Beside the basic function a product should perform two additional function. The first one is associated with ease to use the product and the other with their shape and colour.
1. Ease of use of the product is particularly evident in the case of modern electronic products industry e.g. high definition televisions, cameras and computers.
2. The sharp and colours of the products are important in market economy. Customers are offered a wide range of products that satisfied same needs (clothes, cars). At customers choice influence has colour, shape and and other elements which make first impression. Huge importance has packing of the product.
BLIND TASTE TEST: - In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to Coca-Cola. Taste tests are also a tool sometimes used by companies to develop their brand or new product.
Gender ads: Here are some stereotypes used by people about driving women: * man drives better than woman * man is good in using machines and woman is not
I DON'T BELIEVE AT THOSE STEREOTYPES BECAUSE I KNOW IT'S NOT TRUE ! :P
general impression from the commercial - combination between the product itself and sentiment of the family - owning the product = owning happiness - having happy family belong to one of the achievements in a men's life
