Saturday, April 24, 2010

Social Class

  • Social class is a division of society made up of persons possessing certain common social characteristics which are taken to quality them for inimate, equal status relations with one another, and which restricts their interaction with members of other social classes.
(Krech, Crutchfieled & Ballachey in Dubois 2000)

  • Determined by a complex set of variables, including income, family background and occupation.
(Solomon, 2006)

On the picture we can see an example of social class.

The man on the left:
  • is wearing dirty clothes.
  • cheap clothes.
The man on the right:
  • is wearing nice, clean clothes
  • the siut looks expensive plus tie what make his look elegant
By the time the social classes changed a lot. In the past there were only three classes and nowadays there are seven of them.

Tiny Upper Class
Middle Class
Majority Working and Lower Classes

Upper Middle
Middle Middle
Lower Middle
Working Class
Upper Lower Class
Poverty Class

Measuring Social Class
Great Britain
  • A - upper middle class
  • B - middle class (The majority of the population of Britain. They include industrialists, professionals, business people and shop owners)
  • C1 - lower middle class
  • C2 - skilled working class
  • D - working class (People who are agricultural, mine and factory workers)
  • E - lower class (Alsmot the same as a working class)
  • Barahmins - priests and teachers
  • Ksatriyas - warriors and rulers
  • Vaisyas - farmers
  • Sudras - labourers
  • Untouchables - polluted labourers
What does is 'social status' ?

In sociology , social status is the honor or prestige attached to one's position in society. It may also refer to a rank or position that one holds in a group, for example son or daughter, playmate, pupil, etc.

Social status, the position or rank of a person or group within the society, can be determined two ways. One can earn their social status by their own achievements, which is known as achieved status.

Status refers to the relative rank that an individual holds; this includes attendant rights, duties, and lifestyle, in a social hierarhy
based upon honor or prestige. Status has two different types that come along with it: achieved, and ascribed. The word status refers to social stratification on a vertical scale.

Income and status

Status inconsistency is a situation where an individual's social positions have both positive and negative influences on his or her social status. For example, a teacher may have a positive societal image (respect, prestige) which increases their status but may earn little money, which simultaneously decreases their status.

Both social class and income data are needed to predict behaviour with expensive and symblic products, e.g:

There is an commercial example designed for middle and upper classes:

The music and graphic is like into middle and upper clases.

There is an example of Sainsbury's commercial which is aimed at working class individuals who are looking to save money.

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