Kotler’s Buyer Decision Process
Some people making shopping go there with list and buy ONLY this what they have on it. However, most of people buy something more. They see some interesting things, cheap, with big discount then they wonder if buy this or no. Most of them take decision to buy it.
Point-of-Purchase - Consumer Decisions in the Store:
An interesting activity which we made was to draw a word picture. What means...to draw a picture using words. We had to draw a person over 50 years old. It’s draw made by my group:
--> feeding birds
--> tea and biscuits
--> comfy chairs
Perceptual mapping - marketing research technique in which cunsomer's view about a product are traced or plotted on a chart. respondents are asked questions about their experience with the product in terms of its performance, packing, prize, size, etc. Theses qualitative answers are transferred to a chart.
Perceptual Map UK Confectionery Brands