Experiment Choices

- in packaging colours are associated with particular tastes or qualities, e.g. PINK, RED associate with something sweet, GOLD with something luxury, exclusive;

So tasty, sweet and luxury ! :P

- colour is also used to convey information about who a product is aimed at or how it is made;
- packing has to show the customers all the attractions and all necessary information about the product;
- bright colours show that the products is fresh and flavour;




- colours of products are linked also to quality;



So ...
The basic function of each product is to satisfied the buyer. Generally it is utility of the product. Beside the basic function a product should perform two additional function. The first one is associated with ease to use the product and the other with their shape and colour.

1. Ease of use of the product is particularly evident in the case of modern electronic products industry e.g. high definition televisions, cameras and computers.

2. The sharp and colours of the products are important in market economy. Customers are offered a wide range of products that satisfied same needs (clothes, cars). At customers choice influence has colour, shape and and other elements which make first impression. Huge importance has packing of the product.

BLIND TASTE TEST:
- In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to Coca-Cola. Taste tests are also a tool sometimes used by companies to develop their brand or new product.





Gender ads:
Here are some stereotypes used by people about driving women:
* man drives better than woman
* man is good in using machines and woman is not

I DON'T BELIEVE AT THOSE STEREOTYPES BECAUSE I KNOW IT'S NOT TRUE ! :P



general impression from the commercial
- combination between the product itself and sentiment of the family
- owning the product = owning happiness
- having happy family belong to one of the achievements in a men's life

Perception and The Decision Making Process

Yesterday lectures was really interesting :P Even if there were a looooot of information.

Kotler’s Buyer Decision Process

Buyer decision process is how customers make decision about buying something. They go through five stages.

Some people making shopping go there with list and buy ONLY this what they have on it. However, most of people buy something more. They see some interesting things, cheap, with big discount then they wonder if buy this or no. Most of them take decision to buy it.

Point-of-Purchase - Consumer Decisions in the Store:

http://www.youtube.com/watch?v=yx-Z5hpZh48&feature=related

An interesting activity which we made was to draw a word picture. What means...to draw a picture using words. We had to draw a person over 50 years old. It’s draw made by my group:

This is an old man (60-70 years old :P)

Here are some examples of words from the draw:
--> feeding birds
--> tea and biscuits
--> comfy chairs

Perceptual maps

Perceptual mapping - marketing research technique in which cunsomer's view about a product are traced or plotted on a chart. respondents are asked questions about their experience with the product in terms of its performance, packing, prize, size, etc. Theses qualitative answers are transferred to a chart.

http://www.businessdictionary.com/definition/perceptual-mapping.html

Perceptual Map UK Confectionery Brands