Wednesday, February 10, 2010


- the ideas, customs, institutions, etc. of a society toward which the people of the group have an affective regard;

- the values may be positive, as cleanliness, freedom or education or negative as cruelty, crime or blasphemy;
- values are our ideas about what is desirable;

  • Caring
  • Loving
  • Loyality
  • Steal
  • Lie
  • Cheat

1. Self Respect
2. Excitement
3. Being Well Respected
4. Self-fulfilment
5. Sense of accomplishment
6. Warm relationship with others
7. Security
8. Fun & enjoyment
9. Sense of belonging

The activity which we did in our classes was to see how we think other people see us and also who we would like to be perceived.
We had four photos of: lion, parrot, dog and elephant. Each of them had some features.
We had to put the animal in a sequence. I did put them in this way:

Friendly, faithful, loyal, supportive, protective, dependable, reliable, trustful, trusting, solid, keen, hard-working, loving.
[My doggy :P x]

Lively, fun, free-spirited, sociable, amenable, popular, attractive, cheerful, passionate,

Dominant, fearsome, independent, decisive, proactive, isolated, aloof, leading, critical, objective, detached, focused, fearless.

Tolerant, passive, co-operative, respected, big, strong, controlled, calm, indomitable, revered, wise.

The animal on first place refers this how we want others to perceive us.

I hope others perceive me like this :P I think it's the way how I am.

The animal on second place refers this how we believe we are actually perceived today by others.
This one completely disagree with me. I don't think so that others perceived me as a sociable, popular, attractive, cheerful, passionate or spontaneous. :P

The animal on third place refers how we would like to be perceived by others in the future.
This one is quite right. :P

The last animal refers how we actually truly want to be.
Yes. This is completely true. However, some of those features match to me right now, e.g calm, tolerant. :)

There're a Time Lines which shows different events which happened while my and my mom life:

My Mom :).
1968 - Polish political crisis
1970 - the first American satellite and Explorer program spacecraft
1997 - Princess Diana dies
2001 - Attack at World Trade Center

1997 - Princess Diana dies

2001 - Attack at World Trade Center
2004 -
Accession of Poland to the European Union

It shows how all those things happened with society, how everything changed and looked quite different than now.

Laddering Techniques:

- Laddering is a method that helps you elicit the higher or lower level abstractions of the concepts that people use to organize thei world;
- Products become a means to achieving these end states;
- People have specific terminal values and choose among alternative actions to achieve these end states;

Here is my example:

VALS test:
The purpose of the VALS survey is to identify the VALS type of the person taking the survey

here are my results:


Strivers are trendy and fun loving. Because they are motivated by achievement, Strivers are concerned about the opinions and approval of others. Money defines success for Strivers, who don't have enough of it to meet their desires. They favor stylish products that emulate the purchases of people with greater material wealth. Many Strivers see themselves as having a job rather than a career, and a lack of skills and focus often prevents them from moving ahead.
Strivers are active consumers because shopping is both a social activity and an opportunity to demonstrate to peers their ability to buy. As consumers, they are as impulsive as their financial circumstance will allow.

Like Thinkers, Believers are motivated by ideals. They are conservative, conventional people with concrete beliefs based on traditional, established codes: family, religion, community, and the nation. Many Believers express moral codes that have deep roots and literal interpretation. They follow established routines, organized in large part around home, family, community, and social or religious organizations to which they belong.
As consumers, Believers are predictable; they choose familiar products and established brands. They favor U.S. products and are generally loyal customers.

Ahhh....Why when i publish makes me empty spaceee =(


  1. Great coverage - do you think the VALS test result was right for you?

  2. Half of this was right for me :P